What is commercial photography?

The commercial photography including products photography, means taking photos for commercial use. And by commercial we mean for business, for sales, for money. Commercial photography is often associated with advertisements, sales pitches, brochures, product placements as well as merchandising. Commercial photography is also used in business cards, corporate brochures as well as leaflets, menus, advertorials and press photos.

Commercial photography and products photography can help sell a product. If you want to sell a product line or even individual products, you need to have great commercial photos. Either you want sharp commercial images – those that are sharp enough to be printed on newspaper adverts or brochures – or you might need photos that focus on the design of the product and any other feature of the product.


Clients and their ad agencies are looking to photographers to help them come up with new, creative ways to reach busy and distracted consumers. To make these assignments successful, photographers have to demonstrate not just excellent technical skills, but also need to understand how work will appear. Through understanding of what the brand is trying to communicate, is what makes your work stand out. We collaborate with you and understand your social media marketing, native ads, branded content and other efforts to raise brand awareness.

Different types of commercial photography

  • Advertising photography
  • Aerial photography
  • Architecture & Interior photography
  • Automobile photography
  • Food photography
  • Product photography
  • Journalism photography
  • Sports photography

To help you succeed in today’s fast-moving and competitive photographic industry, there are a broad range of skills that are needed. Combining technical excellence with visual awareness is required for creativity, innovation, business acumen and enterprise.

Our Commercial Photography for Fashion, Advertising & Editorial work will help you’r business achieve better opportunities to develop excellence in your areas.

Expert photographers with advanced technical skills in studio and location lighting, digital capture and post-production techniques, enable us to operate professionally and obtain work in high-end commercial photographic practice.

We work alongside with you, as well as practitioners from industry who’ll help you to develop the brand as well as respond to client by creating higher values.

Commercial photographs develop high professional value and gain a wide range of audience, covering many skills and knowledge. This will shape the futures and make a positive impact in your industries. Our photographers are visually sophisticated and professionally astute as well as technically proficient, who understand trends in the industry and how to pitch for business.

Thinking & making

Study shows that your critical approach alongside research and analysisis required for robust and intellectually stimulating output. Expert photographers who together deliver excellence. Our team encourage diversity in thinking and making – from practical applications through to reflective, analytical writing.

While investing in the rich relationship between – based on the potential in material and visual exploration, collaborative working, cross-fertilisation of ideas, and the exploration of histories and contemporary contexts.