What is commercial photography?
The commercial photography including products photography, means taking photos for commercial use. And by commercial we mean for business, for sales, for money. Commercial photography is often associated with advertisements, sales pitches, brochures, product placements as well as merchandising. Commercial photography is also used in business cards, corporate brochures as well as leaflets, menus, advertorials and press photos.
Commercial photography and products photography can help sell a product. If you want to sell a product line or even individual products, you need to have great commercial photos. Either you want sharp commercial images – those that are sharp enough to be printed on newspaper adverts or brochures – or you might need photos that focus on the design of the product and any other feature of the product.
COMMERCIAL PHOTOGRAPHY: ALL ABOUT THE BRAND
Clients and their ad agencies are looking to photographers to help them come up with new, creative ways to reach busy and distracted consumers. To make these assignments successful, photographers have to demonstrate not just excellent technical skills, but also need to understand how work will appear. Through understanding of what the brand is trying to communicate, is what makes your work stand out. We collaborate with you and understand your social media marketing, native ads, branded content and other efforts to raise brand awareness.