Fast-moving consumer goods (FMCGs) are products that sell quickly at relatively low cost. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods). They are bought often, consumed rapidly, priced low, and sold in large quantities. They also have a high turnover on store shelves.
Some common examples of fast-moving consumer goods are:
- Toiletries like toothpaste, soap, shampoo
- Cosmetics like creams, lotions, makeup
- Packaged foods like biscuits, noodles, chips
- Beverages like soft drinks, juices, tea, coffee
- Cleaning products like detergents, floor cleaners
- Stationery like pens, notebooks
- Batteries, light bulbs, paper products
These items are usually sold in small, affordable pack sizes to enable frequent purchases.
Types of Fast-Moving Consumer Goods
FMCGs include several subcategories:
- Processed foods: Cheese products, cereals, and boxed pasta
- Prepared meals: Ready-to-eat meals
- Beverages: Bottled water, energy drinks, and juices
- Baked goods: Cookies, croissants, and bagels
- Fresh foods, frozen foods, and dry goods: Fruits, vegetables, and nuts
- Medicines: Aspirin, pain relievers, and other medications that can be purchased without a prescription
- Cleaning products: Baking soda, oven cleaner, and window and glass cleaner
- Cosmetics and toiletries: Hair care products, concealers, toothpaste, and soap
- Office supplies: Pens, pencils, and markers